J.P. has worked with many Fortune 500 companies including Apple, HP, Wells Fargo, and Google in the technology sector focusing on group purchase psychology.
After graduating from Columbia for Cognitive Psychology in 2006, data psychology and web metrics were just getting started. In 2008 he joined with a childhood friend to secure Google Analytics Authorized Consultancy for a company he eventually co-owned called Just 1. Until 2010, he was the only Google Certified Partner in any product in Idaho. After moving from Just 1 after the sale, he started his own consulting company aptly named “Cyberpsychology and Marketing LLC” and have given public speeches on social media, worked with various companies on PPC, SEO, SEM, analytics, social media management, and more. He have had the pleasure of assisting over 100 companies from around the world, and as an individual still certified as a Google Partner and now Google 5pecialist (2015). J.P. now co-owns a movie production studio and a data research company in Lake Forest, CA & Boise, ID.
Chastain could have retired into a standard corporate role. Instead, he doubled down on his specific niche, co-founding the Center For Planetary Identity. He travels the lecture circuit—from Ignite Boise to TEDx stages—teaching business leaders that an algorithm is just a mathematical model of human behavior.
But there was a plot twist in his narrative. The data scientist was also an artist at heart. Perhaps realizing that numbers could only tell half the story, Chastain expanded his empire into the physical world of storytelling. He became a co-owner of film production studios in Lake Forest, California, and back home in Boise.
Today, JP Chastain stands as a rare hybrid in the industry. He is a “Google 5pecialist” and MENSA member who can dissect a PPC campaign with surgical precision in the morning, and step onto a film set to oversee a creative production in the afternoon. He spent thirty years proving that the gap between the spreadsheet and the screenplay isn’t as wide as we think.
He has also donated time to the SBDC, Ignite Boise, TEDx, Rotary International, MENSA, and Boise State University.