There is a world of new analytics, and J.P. loves the insight it provides for modern psychology.
To J.P., digital analytics is not just a way to improve your conversion rate, but to gain insight on ourselves and use that insight to illuminate how ideas affect our world. With any good psychological study, the sample size determines the overall accuracy of the results. The internet as classified by Vint Cerf, regarded as one of the fathers of the internet, is an ongoing experiment. He leverages the internet as just that, an experiment where the substance of human nature can be revealed with relative propriety.
J.P. has worked with many Fortune 500 companies including Apple, HP, Wells Fargo, and Google in the technology sector focusing on customer service management online and off.
After graduating from Columbia for Cognitive Psychology in 2006, data psychology and web metrics were just getting started. In 2008 he joined with a childhood friend to secure Google Analytics Authorized Consultancy for a company he eventually co-owned called Just 1. Until 2010, he was the only Google Certified Partner in any product in Idaho. After moving from Just 1 after the sale, he started his own consulting company aptly named “Cyberpsychology and Marketing LLC” and have given public speeches on social media, worked with various companies on PPC, SEO, SEM, analytics, social media management, and more. He have had the pleasure of assisting over 100 companies from around the world, and as an individual still certified as a Google Partner and now Google 5pecialist (2015). J.P. now co-owns a movie production studio and a data research company in Lake Forest, CA & Boise, ID.
He has also donated time to the SBDC, Ignite Boise, TEDx, Rotary International, MENSA, and Boise State University.